2013
Bachelor’s degree from IUAV University of Venice.
We studied how to approach to the project and a client commission, how to do a benchmark and brainstorm very helpful. We studied all the steps in a graphic design process and how to improve it. Also, in all three years of study we learned how to work as a team, which I believe is essential in this work.
I’ve developed a critical eye in graphics and the basics of digital usability. I learned the fundamental of typography and how to apply it to online and offline projects. I studied the meaning, psychology and application of individual colors and a color palette.2014
Web Designer at Noonic Agency
I joined Growers as head of all corporate communications and as art director in charge of projects and clients. I coordinate a team of 6 people and with them we manage ecommerce development and improvement and consulting projects. For each project we create unique solutions with the main goal of creating or increasing sales and acquisition of new leads.
Skill learned: web design, wordpress, landing page, ecommerce, workflow study and improvementl, Ux e Ui specialist, study client/company management, adobe suite, sketch, basic programming (html-css) on wordpress base, team management.
2018
Ui/Ux Designer at Boscolo spa
With the idea of understanding my role within a company and not an agency, I start working at Boscolo Tours Spa as a web graphic designer. Assigned to the world Boscolo Gift begin to manage all the graphics related to this business area.
In this period I have deepened my knowledge on all the graphics “offline” or printing, following suppliers, printing processes, layout and physical production of the product. I also followed all the creation of b2b and corporate corporate material for travel agencies and retailers.
2019
Art Director at Boscolo Gift spa
A year later I was assigned to the artistic direction of Boscolo Gift, coordinating the communication team.
I follow, study and develop the user experience and user interface of the new website of Boscolo Gift, also learning tools of analysis of user behavior, and going to apply the study directly to the redesign of the new site and the purchase processes. In close contact with the booking department I monitored problems of the site, and together with the development team we started working on the new interface.
2020
Senior Ui/Ux Designer at Adviva Agency
I decide again to change the perspective of my work. I then leave the corporate world to return to agency, and join Adviva as a UI Designer.
In Adviva, my focus was in the study and improvement of ecommerce platforms. Through the analysis of user navigation in fact I would understand the critical points of the projects and then design the improvements through wireframes and later the graphical part
2020
Senior Ui Design & Art Director at Growers Agency
I joined Growers as head of all corporate communications and as art director in charge of projects and clients. I coordinate a team of 6 people and with them we manage ecommerce development and improvement and consulting projects. For each project we create unique solutions with the main goal of creating or increasing sales and acquisition of new leads.
Skill improved: Art direction and team management, Ecommerce designer with wordpress, Workflow study and improvement, Website design and marketing workflow creation, CMS coordinator with ActiveCampaign focused in lead generation
Email
info@riccardopolato.it



