I gave a new life to an e-commerce that had been stationary for years, with the right digital communication: setting up a web image in line with the brand and choosing the most suitable marketing strategy. The previous site did not enhance the quality of the products in the right way, we felt the need to create a brand identity that would enhance the characteristics of the goods offered: luxury and Made in Italy.
During the course of the project, I directed the client in the creation of product shots, going on to define a photographic moodboard, both in style life and ambient, which allows for greater conversions.